Choosing the Right Digital Marketing Agency

Whether you’re celebrating the holidays or just enjoying a sweet treat after school, candy can make life feel special and shareable. For candy manufacturers, distributors and stores, a successful marketing strategy is vital to getting the product into the hands of those who will enjoy it.This link

During the fall months and holiday seasons, it’s candy’s time to shine (or melt in your mouth). Many brands are able to lean on nostalgia to create engaging campaigns that resonate with consumers. For example, Brach’s recently launched a Halloween-themed campaign that features “youthful tormentors” demanding “edible plunder.”

In addition, some brands have also begun marketing candy as a form of self-care or even a self-reward. This shift is a result of younger consumers who are willing to spend more on healthier products that are still tasty and fun.

Candy Crush: Navigating the Sweet Spot of Paid Advertising with Candy Marketing

One candy brand that has taken advantage of this trend is Hi-Chew, a Japanese confectionery that made waves in the U.S. with a MLB-focused marketing push. A new ad from the brand, created by the agency Gigasavvy, invites young consumers to enter a world of their own making. From giant fruit that cuts through the sky to a bus full of wrapper-adorned passengers, the spot strives to feel like the content young consumers are seeking on digital channels.

Choosing the right digital marketing agency is crucial to your company’s success. Whether you’re a small startup or an established enterprise, selecting the right partner will have a big impact on your business. The key is to choose an agency that understands your industry’s specific needs and can deliver the results you expect. To help you find the perfect fit, start by asking for recommendations from your network.






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